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Adwatch: SD-48: Renzi, Trailing Badly, Goes Way Negative

by: phillip anderson

Wed Sep 24, 2008 at 14:30:27 PM EDT


Imagine this. The SRCC has dumped well over a half million dollars on your race, a race in a media market that ain't exactly hugely expensive, a race for a seat your party held for over a century until some other guy won it handily in a special election just a mere 7 months ago and you wake up today to find yourself still down by 20 points. What do you do?

You go negative. Bigtime.

That video was shot off a TV by the intrepid Danger Democrat up in the North Country, btw.

What to say? As I say above, I really don't think the Renzi camp has a lot of options right now. I find it hard to believe that Dean Skelos is going to continue to pump the big bucks into a race that looks all but over, though I'd really love to be wrong about that. Of the few options left, going hard negative is probably the most attractive. At a minimum, it's the best of some bad options. That said, I'm rather suspect of the method here (as is DD). Putting your smears in the mouths of children could very easily backfire with the voters of the 48th. I'm curious to know just how big the buy is.

But, then again, what else were they going to do? They've thrown a whole bunch of money at this race and it seems to have not had much effect at all. In true Upstate New York Republican fashion, it was time to hide behind the kids.

phillip anderson :: Adwatch: SD-48: Renzi, Trailing Badly, Goes Way Negative
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Counterproductive (4.00 / 1)
IMHO, the disgust with negative ads (among a population that was not all that used to them, because of previous unopposed elections)was a big contributor to Aubertine's win.  This ad models behavior that you would hate to see your kids pick up-- it is snarky and sarcastic. Some people I know reprimand their kids of this age for this kind of talk.  I agree, this is a backfire for them, especially with women... and there is a gender gap going on up there already.  Bad move for Renzi.

yeah, the tone of the ad (0.00 / 0)
and the tone with which the kids are speaking really struck me as almost offensive. it's kinda creepy, really.



TODAY is day one. It always is.


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