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Adwatch: SD-3: Brian Foley Launches First TV Ad

by: phillip anderson

Thu Sep 25, 2008 at 11:43:51 AM EDT


SD-3 Challenger Brian X. Foley has launched his first TV spot of the cycle and it's a good one. It's an introductory ad and its tone is mostly positive overall. It also makes a change argument by contrasting the past with the promise of the future. From an emailed release:

The Foley for Senate campaign launched its first TV ad today, a day after a public poll by the Siena Research Institute showed that Brian X. Foley and 36 year incumbent Caesar Trunzo are in a statistical dead heat going into the final 5 weeks of the campaign.

"After 36 years of skyrocketing property taxes, the failed economic policies of the Albany status quo, and a relentless negative campaign that included three commercials and countless glossy mailings, the Trunzo campaign has failed to convince voters that he deserves another two years in Albany," stated Ibrahim Khan, Communications Director for the Foley campaign.  "Now voters will hear our message of integrity, proven results, and change for a brighter future."

The ad portrays voters at a voting booth. The narrator starts speaking as voters close the curtains and step into the booth:

"It's pretty simple. This year when you enter the voting booth, you can vote for the way things have been for 36 years, or vote for the way things can be. Brian Foley will fight for lower property taxes and clean government. As Brookhaven Town Supervisor, he eliminated a $15 million debt, saving taxpayers millions and banned second-hand smoke to protect our kids. Now, it's up to you. You can vote for the past or you can vote for your future. Choose wisely. Brian Foley for Senate."

The 30-second ad points out a stark contrast between Trunzo and Foley. Trunzo, a poster child for special interests and member of the Albany status quo for almost four decades, represents the past. Foley, who used innovative approaches to turn around Brookhaven by cutting taxes and helping move working families forward, is the future.

The commercial will play on cable stations starting Friday across Islip and Brookhaven and has been described as a "robust" buy by Communications Director Ibrahim Khan.

"With the Siena Poll showing Trunzo and Foley neck and neck and the massive support of organized labor for Foley this week, we clearly see momentum swinging towards our campaign for change," said Khan.  "This commercial launch ends a great week for Brian Foley, middle-class families, and seniors looking towards the future and turning the page on 36 years of failed policies."

I think it's a pretty strong first effort. Check it out:



On the web:
Brian X. Foley for State Senate.

phillip anderson :: Adwatch: SD-3: Brian Foley Launches First TV Ad
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