A group lobbying against an expansion of the state's bottle bill is going on the air with the ad below.
The group of bottlers -- called New Yorkers for Real Recycling Reform -- said in a press release that the ad will air in the Capital Region and around the state starting this week. The message is that an expansion of the bottle bill to include water and juice in addition to beer and soda would make those drinks more costly for consumers.
Jon Pierce, a spokesman for the group, said they will spend in the "mid-six figures" to put the air on cable and broadcast T.V. in Buffalo, Syracuse, Albany and maybe New York City.
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Laura Haight, a NYPIRG lobbyist who has long argued that the bill is good for the environment, said by phone that "they've never done T.V. or radio before, so we must be getting close."
It's still not a slam dunk, but if you wanted some indication that we are indeed getting closer, look no further than your television.
